VolcánAzul_WEB-0302

Volcán Azul

Coffee Roasters
Branding/Packaging Design

Four years ago, when we decided to start our own coffee brand, we were far from considering ourselves fairly knowledgeable about coffee. That feeling hasn’t changed much, but ironically as it may sound, that ignorance has become more of an advantage and less of a disadvantage, as it demands us to always investigate and learn more about what we are roasting. Since Bocanegra is our project and we know it so well, we can assign it to anyone on the team, the results are always different but consistently great (or so we like to think). With each new design, the bar goes up, making it more challenging for the designers to cause awe among the team. So knowing the quality of the coffee that was going to be inside the can, we wanted to glorify it as much as we could, with small details like gold foil and UV varnish.

Four years ago, when we decided to start our own coffee brand, we were far from considering ourselves fairly knowledgeable about coffee. That feeling hasn’t changed much, but ironically as it may sound, that ignorance has become more of an advantage and less of a disadvantage, as it demands us to always investigate and learn more about what we are roasting. 

Since Bocanegra is our project and we know it so well, we can assign it to anyone on the team, the results are always different but consistently great (or so we like to think). With each new design, the bar goes up, making it more challenging for the designers to cause awe among the team. So knowing the quality of the coffee that was going to be inside the can, we wanted to glorify it as much as we could, with small details like gold foil and UV varnish.

VolcánAzul_WEB-0451
VolcánAzul_WEB-0458
VolcánAzul_WEB-0493
VolcánAzul_WEB-0483
VolcánAzul_WEB-0377
VolcánAzul_WEB-0412
VolcánAzul_WEB-0493
Volcán_Rojo_Web-0136
VolcanRojo_web-0208
VolcanRojo_web-0239
Volcán_AzulVerde-Horizontal_LOW

ART DIRECTION
Alfredo Enciso, Bruno Campos & Matti Vandersee


BRANDING & PACKAGING
Marcelo Jiménez


PROJECT PHOTOGRAPHY
Mateos Muñoz

ART DIRECTION
Alfredo Enciso & Bruno Campos

BRANDING & PACKAGING
Matti Vandersee

PHOTOGRAPHY
Mateos Muñoz

Bo ROOSEVELT, SJO
11501 COSTA RICA

Bo ROOSEVELT, SJO
11501 COSTA RICA

Bo ROOSEVELT, SJO
11501 COSTA RICA

GET IN TOUCH
OJO@PUPILA.CO

GET IN TOUCH
OJO@PUPILA.CO

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©2022

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©2022