VolcánAzul_WEB-0302

Volcán Azul

Coffee Roasters
Branding/Packaging Design

Four years ago, when we decided to start our own coffee brand, we were far from considering ourselves fairly knowledgeable about coffee. That feeling hasn’t changed much, but ironically as it may sound, that ignorance has become more of an advantage and less of a disadvantage, as it demands us to always investigate and learn more about what we are roasting. Since Bocanegra is our project and we know it so well, we can assign it to anyone on the team, the results are always different but consistently great (or so we like to think). With each new design, the bar goes up, making it more challenging for the designers to cause awe among the team. So knowing the quality of the coffee that was going to be inside the can, we wanted to glorify it as much as we could, with small details like gold foil and UV varnish.

Four years ago, when we decided to start our own coffee brand, we were far from considering ourselves fairly knowledgeable about coffee. That feeling hasn’t changed much, but ironically as it may sound, that ignorance has become more of an advantage and less of a disadvantage, as it demands us to always investigate and learn more about what we are roasting. 

Since Bocanegra is our project and we know it so well, we can assign it to anyone on the team, the results are always different but consistently great (or so we like to think). With each new design, the bar goes up, making it more challenging for the designers to cause awe among the team. So knowing the quality of the coffee that was going to be inside the can, we wanted to glorify it as much as we could, with small details like gold foil and UV varnish.

VolcánAzul_WEB-0458
VolcánAzul_WEB-0493
VolcánAzul_WEB-0483
VolcánAzul_WEB-0412
VolcánAzul_WEB-0377

Having visited the Volcán Azul farm in Costa Rica, we knew about its strong coffee tradition and the quality of their crop, we knew that both coffee and design needed to be on the same level. It has never been a matter of having a great looking packaging and some bad tasting coffee inside, we wanted the whole enchilada!

Design wise, we went back to the roots (notice a pattern?) and studied the Chorotega indigenous culture that inhabited the region where this beer gets produced, Guanacaste, a warm land on the north of Costa Rica, full of history, beautiful beaches, and now delicious beer. The result is a contemporary reinterpretation of their artwork, characterized by symmetrical shapes, patterns and earthy tones.

Numu was born to unite cultures through great beer, not just a great concept but also a great excuse to drink a beer or two! So if you can excuse us, we’ll be out meeting new cultures.

Design wise, we went back to the roots (notice a pattern?) and studied the Chorotega indigenous culture that inhabited the region where this beer gets produced, Guanacaste, a warm land on the north of Costa Rica, full of history, beautiful beaches, and now delicious beer. The result is a contemporary reinterpretation of their artwork, characterized by symmetrical shapes, patterns and earthy tones.

Numu was born to unite cultures through great beer, not just a great concept but also a great excuse to drink a beer or two! So if you can excuse us, we’ll be out meeting new cultures.

ART DIRECTION
Alfredo Enciso, Bruno Campos & Matti Vandersee


BRANDING & PACKAGING
Marcelo Jiménez


PROJECT PHOTOGRAPHY
Mateos Muñoz

ART DIRECTION
Alfredo Enciso & Bruno Campos

BRANDING & PACKAGING
Matti Vandersee

PHOTOGRAPHY
Mateos Muñoz

AV.12, ROOSEVELT, SJO
11501 COSTA RICA

AV.12, ROOSEVELT, SJO
11501 COSTA RICA

OJO@PUPILA.CO

OJO@PUPILA.CO

OJO@PUPILA.CO

PUPILA.CO
2020


PUPILA.CO
2020


PUPILA.CO
2020