Store Brand
Branding/Packaging Design
℗
Refreshing a brand is very different from creating one from scratch, for some reason it feels more gratifying and it’s even more so when it involves one of Costa Rica’s dearest supermarket chain. As part of our proposal, we wanted to incorporate more earth-friendly materials, and try to get rid of plastic as much as we could, while making it look as natural as its products and as fresh as it gets. Time to eat your veggies!
Refreshing a brand is very different from creating one from scratch, for some reason it feels more gratifying and it’s even more so when it involves one of Costa Rica’s dearest supermarket chain. As part of our proposal, we wanted to incorporate more earth-friendly materials, and try to get rid of plastic as much as we could, while making it look as natural as its products and as fresh as it gets. Time to eat your veggies!
ART DIRECTION
Alfredo Enciso & Bruno Campos
BRANDING & PACKAGING
Marcelo Jiménez
PROJECT PHOTOGRAPHY
Mateos Muñoz
GET IN TOUCH
OJO@PUPILA.CO
GET IN TOUCH
OJO@PUPILA.CO