Twelve

Fitness Studio
Branding & Art Direction
℗2021

Joel Campbell is a household name for anyone who has a basic knowledge of Latin American football. Joel has carried the number 12 on his back throughout his career, it has become a symbol of luck for him and is now the name of his high performance center.

Twelve is where sports and science come together with the sole objective of developing
high performing athletes. An impactful and bold brand that represents the space where the unbreakable, restless and invincible train.