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Numu

Numu Brewing Company
Branding/Packaging Design

Brewing Company
Branding/Packaging Design
℗ 2018

Brewing Company
Branding/Packaging Design

There are traces of beer production all the way back to the Sumerian culture, that’s about 5,000 years ago. Ever since then, the popularity of this beverage has kept on growing. China alone consumes 112 billion 12 oz beers a year. Producing that amount of beers deviated us from flavor, and on a typical human behavior, we went from consuming commercially produced beer to going back to our garages and producing our own artisanal beer, why? Because it tastes way better! For the past 10 years, draft beer movements has been shaping, and good-tasting beer is again available to all of those willing to enjoy good and strong flavors.

There are traces of beer production all the way back to the Sumerian culture, that’s about 5,000 years ago. Ever since then, the popularity of this beverage has kept on growing. China alone consumes 112 billion 12 oz beers a year. Producing that amount of beers deviated us from flavor, and on a typical human behavior, we went from consuming commercially produced beer to going back to our garages and producing our own artisanal beer, why? Because it tastes way better! For the past 10 years, draft beer movements has been shaping, and good-tasting beer is again available to all of those willing to enjoy good and strong flavors.

There are traces of beer production all the way back to the Sumerian culture, that’s about 5,000 years ago. Ever since then, the popularity of this beverage has kept on growing. China alone consumes 112 billion 12 oz beers a year. Producing that amount of beers deviated us from flavor, and on a typical human behavior, we went from consuming commercially produced beer to going back to our garages and producing our own artisanal beer, why? Because it tastes way better! For the past 10 years, draft beer movements has been shaping, and good-tasting beer is again available to all of those willing to enjoy good and strong flavors.

There are traces of beer production all the way back to the Sumerian culture, that’s about 5,000 years ago. Ever since then, the popularity of this beverage has kept on growing. China alone consumes 112 billion 12 oz beers a year. 

Producing that amount of beers deviated us from flavor, and on a typical human behavior, we went from consuming commercially produced beer to going back to our garages and producing our own artisanal beer, why? Because it tastes way better! 

For the past 10 years, draft beer movements has been shaping, and good-tasting beer is again available to all of those willing to enjoy good and strong flavors.

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Design wise, we went back to the roots (notice a pattern?) and studied the Chorotega indigenous culture that inhabited the region where this beer gets produced, Guanacaste, a warm land on the north of Costa Rica, full of history, beautiful beaches, and now delicious beer. The result is a contemporary reinterpretation of their artwork, characterized by symmetrical shapes, patterns and earthy tones. Numu was born to unite cultures through great beer, not just a great concept but also a great excuse to drink a beer or two! So if you can excuse us, we’ll be out meeting new cultures.

Design wise, we went back to the roots (notice a pattern?) and studied the Chorotega indigenous culture that inhabited the region where this beer gets produced, Guanacaste, a warm land on the north of Costa Rica, full of history, beautiful beaches, and now delicious beer. The result is a contemporary reinterpretation of their artwork, characterized by symmetrical shapes, patterns and earthy tones. Numu was born to unite cultures through great beer, not just a great concept but also a great excuse to drink a beer or two! So if you can excuse us, we’ll be out meeting new cultures.

Design wise, we went back to the roots (notice a pattern?) and studied the Chorotega indigenous culture that inhabited the region where this beer gets produced, Guanacaste, a warm land on the north of Costa Rica, full of history, beautiful beaches, and now delicious beer. The result is a contemporary reinterpretation of their artwork, characterized by symmetrical shapes, patterns and earthy tones. Numu was born to unite cultures through great beer, not just a great concept but also a great excuse to drink a beer or two! So if you can excuse us, we’ll be out meeting new cultures.

Design wise, we went back to the roots (notice a pattern?) and studied the Chorotega indigenous culture that inhabited the region where this beer gets produced, Guanacaste, a warm land on the north of Costa Rica, full of history, beautiful beaches, and now delicious beer. The result is a contemporary reinterpretation of their artwork, characterized by symmetrical shapes, patterns and earthy tones. Numu was born to unite cultures through great beer, not just a great concept but also a great excuse to drink a beer or two! So if you can excuse us, we’ll be out meeting new cultures.

ART DIRECTION
Alfredo Enciso & Bruno Campos


BRANDING & PACKAGING
Matti Vandersee


PROJECT PHOTOGRAPHY
Mateos Muñoz

AV.12, ROOSEVELT, SJO
11501 COSTA RICA

AV.12, ROOSEVELT, SJO
11501 COSTA RICA

AV.12, ROOSEVELT, SJO
11501 COSTA RICA

OJO@PUPILA.CO

OJO@PUPILA.CO

OJO@PUPILA.CO

PUPILA.CO
© 2021

PUPILA.CO
© 2021

PUPILA.CO
© 2021