JBSBURGERS-9_WEB

JB's BURGER

Skincare
Branding, Packaging, Illustration, Art Direction & Photography
℗2021

JB's identity represents the cultural legacy of the American hamburger. A typographic brand loaded with modern and classic traits supported through simple elements portraying a nostalgic era when the word "artisanal" was exclusive for those woodworking or molding clay. 

A brand that looks simple, but the same as JB's burgers, it doesn't require a pound of meat, four different "special" sauces, a myriad of cheeses, and certainly not a knife crossing it from top to bottom.

JB's identity represents the cultural legacy of the American hamburger. A  typographic brand loaded with modern and classic traits supported through simple elements portraying a nostalgic era when the word "artisanal" was exclusive for those woodworking or molding clay. 

A brand that looks simple, but the same as JB's burgers, it doesn't require a pound of meat, four different "special" sauces, a myriad of cheeses, and certainly not a knife crossing it from top to bottom.

JBSBURGERS-18_WEB
JBSBURGERS-1928_WEB
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JBSBURGERS-59_WEB
JBSBURGERS-0844_WEB
JBSBURGERS-1904_WEB
JBSBURGERS-0698_WEB
JBSBURGERS-0709_WEB
JBSBURGERS-68_WEB
JBSBURGERS-0891_WEB
JBSBURGERS-0871_WEB
JBSBURGERS-52_WEB
JBSBURGERS-1675_WEB
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ART DIRECTION
Alfredo Enciso, Bruno Campos, Matti Vandersee & Marcelo Jiménez


BRANDING 
Jorge Espinoza


PHOTOGRAPHY
Mateos Muñoz

ILLUSTRATION
Jorge Espinoza

Bo ROOSEVELT, SJO
11501 COSTA RICA

Bo ROOSEVELT, SJO
11501 COSTA RICA

GET IN TOUCH
OJO@PUPILA.CO

GET IN TOUCH
OJO@PUPILA.CO

PUPILA.CO
©2022

PUPILA.CO
©2022

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