Cataratas y Leyendas-136

Cataratas y Leyendas

Adventure Photography
Editorial Design

For this specific project we have been researching our entire life. Like the princess that kisses hundreds of frogs to find her Prince Charming, the day our teeth took at bite of this tasty burger we knew we have found something special.

Is it easier for a designer to create a great brand if the project involves something he or she adores? We surely think so. If you still have doubts, ask Marcelo, he put up some 10 pounds of pure hamburger love on his already unfit body. Was it worthy? HELL YEAH! He will have to work hard on getting those extra pounds off his lazy ass, but his Meet logo is as visually delicious as any of the hamburgers he tasted while getting this brand done.

There are traces of beer production all the way back to the Sumerian culture, that’s about 5,000 years ago. Ever since then, the popularity of this beverage has kept on growing. China alone consumes 112 billion 12 oz beers a year. Producing that amount of beers deviated us from flavor, and on a typical human behavior, we went from consuming commercially produced beer to going back to our garages and producing our own artisanal beer, why? Because it tastes way better! For the past 10 years, draft beer movements has been shaping, and good-tasting beer is again available to all of those willing to enjoy good and strong flavors.

For this specific project we have been researching our entire life. Like the princess that kisses hundreds of frogs to find her Prince Charming, the day our teeth took at bite of this tasty burger we knew we have found something special.

Is it easier for a designer to create a great brand if the project involves something he or she adores? We surely think so. If you still have doubts, ask Marcelo, he put up some 10 pounds of pure hamburger love on his already unfit body. Was it worthy? HELL YEAH! He will have to work hard on getting those extra pounds off his lazy ass, but his Meet logo is as visually delicious as any of the hamburgers he tasted while getting this brand done.

For this specific project we have been researching our entire life. Like the princess that kisses hundreds of frogs to find her Prince Charming, the day our teeth took at bite of this tasty burger we knew we have found something special.

Is it easier for a designer to create a great brand if the project involves something he or she adores? We surely think so. If you still have doubts, ask Marcelo, he put up some 10 pounds of pure hamburger love on his already unfit body. Was it worthy? HELL YEAH! He will have to work hard on getting those extra pounds off his lazy ass, but his Meet logo is as visually delicious as any of the hamburgers he tasted while getting this brand done.

Cataratas y Leyendas-327
Cataratas y Leyendas-277
Cataratas y Leyendas-1888
Cataratas y Leyendas-307
Cataratas y Leyendas-095

We added more spice to their stories through high contrast illustrations that reflected the intrigue and mystery behind each legend while taking special care on the book layout. The resulting book became an instant best-seller in Costa Rica and Javier is now preparing for an English version.

Remember kids, obsessions can become a life quest, and later a book or a nice design project, so while you focus on the obsession Pupila will be here waiting for your call. For more waterfalls and beautiful outdoors go check The Waterfall Trail’s Instagram page (@thewaterfalltrail)

We added more spice to their stories through high contrast illustrations that reflected the intrigue and mystery behind each legend while taking special care on the book layout. The resulting book became an instant best-seller in Costa Rica and Javier is now preparing for an English version.

Remember kids, obsessions can become a life quest, and later a book or a nice design project, so while you focus on the obsession Pupila will be here waiting for your call. For more waterfalls and beautiful outdoors go check The Waterfall Trail’s Instagram page (@thewaterfalltrail)

We added more spice to their stories through high contrast illustrations that reflected the intrigue and mystery behind each legend while taking special care on the book layout. The resulting book became an instant best-seller in Costa Rica and Javier is now preparing for an English version.

Remember kids, obsessions can become a life quest, and later a book or a nice design project, so while you focus on the obsession Pupila will be here waiting for your call. For more waterfalls and beautiful outdoors go check The Waterfall Trail’s Instagram page (@thewaterfalltrail)

ART DIRECTION
Alfredo Enciso & Bruno Campos


BRANDING & PACKAGING
Marcelo Jiménez

PROJECT PHOTOGRAPHY
Mateos Muñoz

AV.12, ROOSEVELT, SJO
11501 COSTA RICA

AV.12, ROOSEVELT, SJO
11501 COSTA RICA

AV.12, ROOSEVELT, SJO
11501 COSTA RICA

OJO@PUPILA.CO

OJO@PUPILA.CO

OJO@PUPILA.CO

PUPILA.CO
© 2021

PUPILA.CO
© 2021

PUPILA.CO
© 2021