Coffee Roaster
Branding, Packaging, Illustration, Art Direction & Photography
℗2022

Not so long ago, a large percentage of Costa Rica’s best coffees found their way out of our country, never to return. The Asian and European markets made them vanish, sometimes even before the crop, leaving the Costa Ricans with no possibility of ever tasting some of the best coffees in the world.

In 2015, Pupila joined forces with Mario Salas, one of the most respected and experienced local coffee roasters. Together we decided to change the way we Costa Ricans enjoy coffee. So we started a conspiracy against bad coffee. Since then, Bocanegra has surrounded itself with the best specialty coffee producers from Costa Rica. Although we are still somewhat a work in progress, we have managed to reduce the specialty coffee exodus while allowing locals the opportunity to enjoy a product like no other.

Our commitment remains the same: we want Costa Ricans to enjoy the best coffees in the world, whether they’re from our homeland or from any coffee-producing country. We aren’t interested in replacing the supermarket coffee. We are more interested in the voracious, the explorers, the uneasy and early adopters, those prepared to enjoy a hot or cold coffee, excited about trying something new and uncommon.

ART DIRECTION
Alfredo Enciso, Bruno Campos, Matti Vandersee & Marcelo Jiménez

BRANDING & PACKAGING
Marcelo Jiménez & Matti Vandersee

PHOTOGRAPHY
Mateos Muñoz

ILLUSTRATION
Marcelo Jiménez & Matti Vandersee