PUPILA

Designing Football’s Future Worldwide

As kids, we dreamed about becoming professional football players. We pictured ourselves scoring the winning goal and winning the World Cup. Nutmegs, bicycles, long shots, and hat tricks were all possible in our minds. But we were not born with the skills, so we came to this world with design abilities, and for the past 5 years, our "hand of god" has helped football teams and federations worldwide elevate their visual identity, online presence, and season kits.

Scroll down and get a glimpse of our work for the beautiful game in over three continents.

FCRF

Costa Rican Football Federation
Costa Rica
2021

Revamping Costa Rica's National team crest was the closest we could get to becoming part of the 2020 squad. Pride, passion, and sacrifices we experienced them all. A successful rebranding project that united the fans of our beloved country and helped the team classify to its 6th World Cup.

San Diego FC

MLS 30th Club
San Diego, California
2022

A land that for too long fostered its local passion for the game, waiting for the right moment to join the MLS, had the opportunity to become its 30th team in 2024. A brand built from the ground up to weave together the region's cultural diversity, lifestyles, and love for the game.

FFG

Guatemalan Football Federation
Guatemala
2025

Beyond color palettes and typography, we dived into the country's history, its symbols, its passion, its art, its football... into the chants, the dreams, and the unwavering spirit of fans who paint themselves blue and still believe in miracles.

For this project, we set out to craft a new identity that speaks not only every corner of the country, but also to the important Guatemalan community living abroad. It's an identity that doesn’t just modernize for the sake of trend, but respects and reimagines the Institution's history, connecting it with the country's culture, and imagining it into the future.

Right to Dream

Elite Football Academy
Ghana
2019

Founded in Ghana by a former Chelsea scout, Right to Dream is one of the world’s top football academies. The organization is growing, with branches in Denmark, the USA, and Egypt. It allows young players to pursue academic or athletic careers, reinforced by strong football and character development programs.

FC Nordsjaelland

Danish Superliga Club
Denmark
2019

FC Nordsjaelland plays in the Danish Superliga. The current bearer of the football team with the youngest players in the world title is also part of the Right to Dream organization. A brand revamp powered by the community, the youth, and the strength of a tiger.

FC Masar

Women's Egyptian League
Egypt
2023

FC Masar is an Egyptian professional football team with a male and female squad. Becoming part of the Right to Dream Group established a new era for a team hungry for new challenges and a desire to become part of the worldwide football scene for its technical skill and flair.

Cantera

Football Academy
The Netherlands
2022

The land of Total Football has produced some of the most iconic football players in history. To keep "The Flying Dutchmen" legacy alive, 4 Cantera created a football platform that helps players and clubs identify and develop the best talent in the country. A new Cruyff might be on the rise.

UNCAF

Unión Centroamericana de Fútbol
Central American Football Union
Central America
2023

UNCAF is the premier football organization in Central America, representing each of the seven Country Federations in the region. The organization needed a new visual identity that was aligned with its goals, and one that would reflect the passage of time in a Paolo Maldini style.