Shaping Identities Through Design
Founded in Costa Rica in 2010, over its not-so-short existence the studio has carried out branding, packaging and editorial projects for clients in over 24 countries.
Although they enjoy developing design solutions for their clientele, it’s the independently generated projects that fill the team’s soul, from assembling the largest multidisciplinary creative festival in America (the continent), to founding and scaling a specialty coffee brand with unique flavors and packaging; or from making globally renowned creatives play football or sing karaoke, to researching and showcasing Latin America’s emerging design talent made by women. PUPILA is capable of solving problems of many kinds, except those of love.
Alfredo Enciso
Founding Partner
Business Development
From Lima to laughs: A life in layers of design and dad jokes.
Born in Peru, Alfredo landed in Costa Rica in 2002, chasing education — and found a lifelong partner in love and creativity. Fast-forward 16 years, and he’s built an enviable, quietly superior track record: ad wizard, emergent educator, mastermind behind the international creative festival FID, art director of brands and packaging, part-time comedian with a repertoire of jokes that his wife barely tolerates, and a self-proclaimed expert in capturing unflattering selfies — which he shamelessly mixes into his most unexpected creative pursuits on Instagram.
Bruno Campos
Partner
Creative Copywriting
The oldest, the wisest, the hottest—and the reason we all need an espresso.
Trapped in an elevator as a child, Bruno responded the only logical way: by becoming a long-distance runner. Ultramarathons? Easy. Elevators? Still sketchy.
A lover of books, podcasts, and sentences that slap, he’s got a quote for every moment and a sharp eye for that magical spark between images and text.
Bruno doesn’t just drop wisdom—he laces it with wit, caffeine, and a slow burn that’ll stay with you. Also, he might roast you—but it’s probably for your own good.
Marcelo Jiménez
Partner
Art Director
Can solve a branding challenge without ever raising his heart rate.
Marcelo likes dinosaurs and insects. He’s calm, quiet, and moves at a pace some call “sloth mode,” but when it comes to design, he’s faster and sharper than anyone in the room.
As the most senior designer on the team, Marcelo doesn’t just make things look good—he builds ideas that walk, talk, and sell. His work has so much charm that, after one presentation, a client thought he was part of the deliverables.
He’s also got a sense of humor that’s part scalpel, part sniper rifle—never loud, always lethal.
Outside the studio, you’ll spot traces of Marcelo in his personal apparel project, Pampa, which he shares with his wife, and the occasional post featuring his dog or a trip.
Cynthia Bonila
Partner
The Boss Lady
Three kids, a studio to run, and still has time for BTS
Cynthia talks fast, smiles big, and manages everything—from client chaos to office drama—with one hand on the phone and the other on an Excel sheet.
She studied Communication (surprise), mastered it in the wild world of ad agencies, non-profits, and design festivals, and now runs Pupila’s back-office kingdom with charm and a calculator.
Her superpowers? Making sure we get paid, keeping the lights on, and making you feel like the most important person in the room—all at the same time.
Once an avid reader, she now devours K-Dramas like they’re research for a side hustle in emotional storytelling.
Also: if you bring up K-Pop, you’d better clear your schedule.
Jorge Espinoza
Senior Designer
Lives and Breathes Basketball — Couch Edition
Jorge laughs easily, designs precisely, and somehow convinces you that a bag of chips counts as a balanced lunch.
His skills in branding and packaging are no joke—clean, clever, and built to stand out. Add to that a keen eye for streetwear design, and you’ve got a creative who knows how to make visuals that move.
Through his project Debut, he explores the crossover between basketball and design—an obsession that’s landed him collaborations with New Balance, Zara, and other global brands.
He also runs a small pack of dachshunds and more Instagram accounts than we care to count.
Daniela Rojas
Senior Designer
The one who created the Pupila Party Comitee, and the first one never came.
Dani joined Pupila’s ranks also in 2019 while still attending college, she later found out that Pupila was a better school and drop out. Selected from a pool of designers, her branding and illustration skills caught our attention but it was her love for The Office that cemented the decision. Her easy-going attitude and warm heart has made her our branding master for NGOs and startups, while also nurturing her skills on editorial design, illustration and a karaoke.
Mateos Muñoz
Photographer
The one who sets the tone in musica, and some people say... fashion?
After several years of not updating our portfolio, he was given the task to document all those long forgotten projects and make them look as good as new, he jumped into it head first. Mateos was our missing link. He possesses the looks of a metal band player, but nothing could be further from reality. A silent specialist, famous for his retouching and editing marathons that can last for days, capable of transforming spaces and creating surreal scenarios with the most basic materials.
Alejandro Royo
Motion & 3D Designer
The one for whom the quote "Beware the quiet man" was created.
While others speak, he watches. And while others act, he plans. And when they finally rest… he strikes.
A story of true perseverance and stubbornness, Ale joined 2020 after an initial failed attempt. We had a slight idea of how much motion graphics could impact our work, but Alejandro’s talent has also put all of us to shame for not having him on board sooner. While not animating or experimenting with 3D, Alejandro can be found walking through sugar cane fields at his beloved Turrialba.
Andrea López
Graphic Designer
The one obssesed with celebs and has a kink with Sponge Bob.
She was born under a Nicaraguan dictatorship, which might explain why she doesn’t like to take directions and enjoys picking fights for no reason whatsoever. After leaving her home country, she was selected from a long list of candidates to join Pupila's lines. Her perfect day? Shopping for very expensive home appliances with Timothée Chalamet, drinking matcha lattes in the park, and feeding pigeons.
For very cool animated GIFs and illustrations, follow her on IG and Dribbble.
Ian Jiménez
Graphic Designer
The one with the baby face and knows how to setup the printer.
Ian arrives at the office an hour before everyone else—not because he’s punctual, but because one day a stranger broke into his room and stood by his bed watching him sleep, and that was the end of sleeping in. He started at Pupila as an intern, got fired after six months, and was later rehired as our junior designer and unofficial IT guy, handling all the printing and tech issues we’d rather avoid. In his free time, you’ll find him playing FPS games and other nerdy stuff.
Antonio Barzuna
Graphic Designer
The class clown who likes to juggle with tennis balls.
Tony is the latest addition to the Pupila team. While we were searching for a web manager, he slipped his (unsolicited) design portfolio into the mix, hoping to catch our attention—and apparently, it worked. A bold move that proved he was a true fan of our work.
Once a rising star in national tennis, he traded his racket for editorial design, following his real passion. His greatest achievement? Being in Argentina during the 2022 World Cup and celebrating in the streets like a true albiceleste fan.
Press
Under Consideration, USA
The Dieline, USA
Print Mag, USA
IdN, CHN
Doméstika, ESP
Etc, etc, etc.
Events
Dehache 2023, MEX
Brand New Conference 2019, USA
Copa Doméstika 2019, CRC
Chispafest 2018, NIC
Visualistmo 2017, PAN
Rayarte 2016, GUA
La Erre 2015, GUA
Online Course
Hungry for more? We thought so. Here's your opportunity to become a studio member for $10 only.
Contact
Interested in working with us? Maybe an internship or even dare to become a part of the team? We'd love to hear from you.
DON'T BE SHY AND SAY HI. WE MIGHT BECOME BESTIES. REMEMBER THE SKY IS THE LIMIT.DON'T BE SHY AND SAY HI. WE MIGHT BECOME BESTIES. REMEMBER THE SKY IS THE LIMIT.DON'T BE SHY AND SAY HI. WE MIGHT BECOME BESTIES. REMEMBER THE SKY IS THE LIMIT.DON'T BE SHY AND SAY HI. WE MIGHT BECOME BESTIES. REMEMBER THE SKY IS THE LIMIT.DON'T BE SHY AND SAY HI. WE MIGHT BECOME BESTIES. REMEMBER THE SKY IS THE LIMIT.
PUPILA